For too long print has been perceived to be the poor relative of the available marketing channels. But print is fighting back against the digital marketing and is being used more and more to showcase brands in a way that has a much more lasting impact than ‘spammy’ digital channels can command.
It’s an exciting week this week at The Printing House of Crewe, Cheshire. We have had a new digital press installed to expand our digital printing capacity. The Ricoh Press is one of the first in the UK and comes with a larger sheet size than other digital presses allowing for short run A4 6pp, presentation folders, A4 Landscape Brochures to be produced, without the additional cost of having to be placed on our Litho Press.