Print Gets Sexy Again!

For too long print has been perceived to be the poor relative of the available marketing channels. But print is fighting back against the digital marketing and is being used more and more to showcase brands in a way that has a much more lasting impact than ‘spammy’ digital channels can command.

A recent article on Printweek demonstrates that big Design Agencies and Marketing Companies are pushing print as a larger part of the marketing mix than in previous years. For example, “even some of the world’s biggest tech companies respected the value of print. When Microsoft, for example, wants its employees’ to really remember something, it prints out information and puts it on their desks.”

At the Printing House we are constantly looking at innovative print techniques to make you stand out – click the image above to see the effect of printing in CMYK and White ink onto Mirri-Board. For more information please call 01270 212100, we can then walk you through some effects that you may not have come across before, you may just change how you think about print!