If we asked you to think of something green and cool, you might say Kermit the Frog. But did you know that paper is actually very green and a pretty cool way of getting your marketing message across.

Latest research shows that 87% of people will have a more positive image and be more loyal to a company that supports social or environmental issues. Your customers and your customer’s customers expect agencies to be thinking green as well as thinking creatively .  .  .  and this doesn’t mean you need to shy away from print. Especially when research proves time and time again that consumers have a special relationship with hard copy print which can’t be emulated by a digital source. A 2017 international survey of over 10,700 consumers carried out by independent research company Toluna, concluded that consumers trust, enjoy and gain a deeper understanding of information read in print and found signs of digital fatigue and concern for security and privacy.

As a medium, print has been unfairly demonised as not being environmentally friendly when, in effect, paper is inherently sustainable and continues to be a highly effective marketing medium. You can embrace paper and love the environment, here’s a myth busting list of reasons why: